We’ve produced PlayStation UK’s official YouTube channel, PlayStation Access, since 2011.
The company’s founders Nath, Dave, and Rob are responsible for the strategy and content behind the channel’s growth to over 2 million subscribers and more than 650 million views. Reach manages all aspects of production, from scriptwriting and editing to thumbnail design and community management.
We support PlayStation UK across Twitter, Instagram, and Facebook…
…with everything from calendar and asset management to campaign ideation and asset creation. We’re focused on scoring quick wins with reactive content, while leveraging our deep brand experience to support the launch of key titles and hardware with full campaigns and bespoke assets.
Livestreams, podcast, and beyond
Our relationship with PlayStation continues to grow, and now includes livestreams produced in Reach’s custom-built studio, a fortnightly podcast, and vertical Shorts, while the Access presenter team regularly host live stages at conventions and community events.
Some stats from our work with Playstation…
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m+
Subscribers
We’ve been behind PlayStation Access from the beginning, growing the channel and its passionate community to over 2m subscribers, defining YouTube best practice, and making it PlayStation’s biggest territory channel globally.
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m+
Total views
Our total of over half a billion views is testament to a content strategy that balances expertise and an authentic tone of voice while – as an official channel – safeguarding the identity of the PlayStation brand.
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yrs+
Trusted partnership
We’ve been retained by PlayStation for more than a decade across three console generations, enabling us to build a unique creative relationship based on creative trust and intimate brand familiarity.