Daily on-hand support
The scope of our work included everything from calendar management and talent promo scripting to style guides and campaign strategy. But the focus was serving the show’s audience with vivid, engaging content to secure The Witcher’s status as a tentpole franchise.
Reaching fans with hype-building campaigns
During the pre-launch campaigns for Season 2 and Blood Origin this translated into a stream of hype-building assets and activations – recaps, talent call-outs, cast and crew interviews, countdown assets – before switching to clips, explainers, and community management once the show was with fans.
Living and breathing the brand
Through data and sentiment reporting we grew a deep understanding of The Witcher audience, from mainstream fans to hardcore lore-seekers, and how best to reach and engage with them on each platform.
And we became experts on the world of The Witcher itself, creating a franchise style guide to safeguard the show’s branding across all aspects of marketing and merchandising, and taking ownership of the franchise bible, updating the key lore doc and creating an accessible compendium of the locations, creatures, and characters of The Witcher world.
The numbers behind our work on The Witcher…
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Global launch campaigns
During our time with The Witcher we oversaw two global campaigns, handling all social content creation and platform management for the launch of Season 2 and Blood Origin.
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Followers added
These campaigns saw a net gain of over 1m followers across the franchise social channels, including 107% growth on Facebook and 168% on YouTube.
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Total impressions
Our mix of creativity, data-driven audience insight, and high quality content drove the franchise to nearly one billion impressions on social media across the two seasons.