Stranger Things
Heading back to Hawkins for Season 4
The Brief
Netflix needed a social video campaign to support their biggest release of 2022, the phenomenally successful fourth season of Stranger Things.
Our task was to complement existing marketing activity with an agile set of planned and reactive assets, capitalising on known strengths (key character relationships, a cast with high social relevance) and responding to fan sentiment in real time.
The Execution
A set of over 40 videos featuring both prepared editorial assets alongside responsive clips and compilations created to meet the cultural moment.
This approach involved deep daily collaboration with the Netflix team, high levels of responsiveness, and an ability to accuracy measure and reflect fan sentiment. Assets were optimised for use across social platforms, and notably our vertical videos, brought to life with distinctive titling and dynamic subtitles, delivered over 100m views across YouTube Shorts, Tiktok, and Instagram Reels.