The Brief
To facilitate a social media campaign for launch of The Witcher spin off series Blood Origin, we created a comprehensive style guide for agencies, territory teams, and other partners that informed many of their artistic choices in key art and assets.
Our core objectives were to provide a cohesive look and feel to bind the campaign together, and to make this feel both recognisably of the Witcher world but specific to Blood Origins’ earlier in-world setting.
The Execution
We carefully curated fonts, colour schemes, textured backgrounds, and design elements that became the intrinsic DNA of the entire Blood Origin aesthetic.
This look and feel ran throughout the campaign, from video content to teaser posters, and helped us illustrate the visual shift on the Continent as the show travelled back over 1000 years in The Witcher’s history to the elven Golden Era.
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