The Brief Netflix blockbuster Don’t Look Up is packed with big names (Leonardo DiCaprio, Jennifer Lawrence, Timothée Chalamet) and takes on big themes, like the potential danger of a comet colliding with the earth.
The brief here was to find a way to get audiences engaged with the real science behind the story.
The Execution A high-quality factual short led by renowned expert and broadcaster Professor Brian Cox. We produced the video from conception to deliverables, including a location shoot at the Royal Institution and bespoke motion graphics to help bring the science to life. The piece caught the imagination of audiences and delivered over 2m views on YouTube alone.
Key Stats YouTube – 2.1 million views | 7k comments
Facebook – 3 million views | 6.2k engagements