The Brief
As a key global franchise, The Witcher needed a water-tight style guide to ensure the quality and integrity of branding across a huge variety of licensing partnerships, merchandising opportunities, marketing activations, local creative, and more.
The Execution
We collaborated with the franchise team to determine precise rules around the use of The Witcher brand, before writing, designing, and maintaining a style guide managing use of the brand globally – from headline Dos and Don’ts to the fine points of fonts and logo placement.
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