PROJECT [C4] Teaser Trailer
Our work started on ZERO PARADES before we even knew the name of the game. The first step was understanding the themes and tone of the game, then translating that into a breath-taking, high-concept trailer using layered art provided by the incredible ZA/UM team.
ZERO PARADES Reveal Trailer
Our work continued with the Gamescom reveal trailer for ZERO PARADES, which was edited and produced by Reach using CGI footage provided by ZA/UM and Cornelius Dämmrich.
Opening Night Live
We also created the animated stage designs for the Gamescom reveal trailer of ZERO PARADES, using art designs from the [C4] teaser trailer.
ZERO PARADES Gameplay Reveal Trailer
The next step was perhaps the most important: creating the gameplay reveal trailer shown during Sony’s State of Play. It took weeks of meticulous, detailed work to bring the trailer to life and impart the hyper-specific tone and character of the game as vividly as possible. It was a watershed moment for Reach seeing our work featured so prominently in a massive, first-party event, and it speaks to the trust ZA/UM has in our work.
Sven Dwulecki, Head of marketing, ZA/UMYou are an insanely good agency. You listen to your clients, and you make what they need to an incredibly high standard. “
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