Setting the scene
We designed a comprehensive campaign style guide, including carefully-selected fonts, colours, illustrations, and textures – all tuned to the murky, interbellum horror aesthetic of Alone in the Dark.
Celebrating fan passion through social media
We immersed ourselves in the game and created social posts that demonstrated a unique understanding of the lore and setting. These were designed to engage fans of the original cult classic, while celebrating the best aspects of the latest release.
Delving deeper
As part of the campaign, we researched and designed assets that referenced the varied cultural influences on the game, translating that information into clear, super-stylish explainers created for a broad audience.
Flawless fusion of video and design
The campaign was an amazing opportunity to demonstrate how well our design and video team work together, with a suite of gorgeous animated and interactive assets that perfectly captured the tone of Alone in the Dark.
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