The Brief
We partnered with conservation charity WDC who asked us for help with designing an influencer kit for their Games For Waves initiative, supporting streamers during the annual Jingle Jam fundraising drive. Following the success of that project, we were asked to design graphical overlays and social media assets to support the World Ocean Day Steam Sale.
The Execution
Our design team cooked up a striking influencer pack – the box manufactured using sustainable materials – that captured the essence of the Games For Waves brand; a subtle mix of marine life and videogame iconography. We also designed the items inside the box: a t-shirt where the negative space between the orca and dolphin formed a game controller (proud of that one), a selection of vibrant stickers, and some awesome pin badges.
The streamers loved the boxes, and so WDC asked us for help creating overlays for another big fundraising drive – the World Ocean Day Steam Sale. Our design team weaved the Games For Waves logo and colour palette into a playful graphic that deepens in tone as users scroll down the page, representing the depth and biodiversity of the ocean. We also fashioned another series of pin badges to celebrate key fundraising milestones.
ECO FRIENDLY PRINTERS
When it came to working with a printing partner, the choice was simple! Frome-based ‘I Dress Myself’ pride themselves on garment decoration in the most sustainable way possible, without compromising on quality. The results were stunning, completely aligned with WDC.
We’re proud that our influencer pack helped streamers raise more than £330,000 for this amazing cause!
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