The Brief
Having worked together previously on Rambo content, Studiocanal UK asked us to create four videos for their hugely-popular Paddington channel. These had to appeal to a broad age range and capture the warmth and wholesomeness of the famous bear from Darkest Peru.
The Execution
The Paddington YouTube channel was full of excellent, high-performing videos, so we had to look at original ways to engage that audience. We decided on a mix of child-friendly quiz content, movie trivia, and games. We also found a way to repurpose classic show clips and give them fresh context, in this case, an animated, tongue-in-cheek ‘polite-o-meter’.
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