The Brief
With DiRT: Rally 2.0 soon to launch, Codemasters wanted an irreverent video highlighting the importance of co-drivers both to rally racing and their game.
The Execution
An action short capturing the filthy action of rally racing and pitting pros against amateurs to demonstrate the expertise of navigators. We handled everything from ideation and casting to grading and final mix, taking a cast and crew of 12 on location in rural Oxfordshire and using a rigged 4×4 and drone to capture the speed and power of the sport.
Christina McGrath, CodemastersWorking with We Are Reach was an absolute delight; the team completely understood what we wanted to achieve, and executed on the brief incredibly well. The final asset delivered was of an outstanding quality, and we couldn’t be more pleased with the outcome.”
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