The Brief
Netflix asked us to produce a junket featuring former pop stars to promote the upcoming musical drama, ‘I Used To Be Famous’.
The Execution
In addition to shooting the junket for media, we separately filmed and edited a promotional short for Netflix featuring the line-up of iconic ex-pop stars. Their shared experiences resonated strongly with the film’s themes and audience nostalgia, making for a powerful standalone piece.
Key Statistics
YouTube – 1.9 million views | 12k likes
Facebook – 2.6 million views | 18k engagements