The Brief
To create a monstrously difficult YouTube quiz for Stranger Things season 4. While much of our work on ST4 was reactive, this planned showpiece asset was designed to offer hardcore fans a deeper, more immersive experience.
The Execution
A thoroughly researched video with a striking visual treatment based on the show’s underworld, the Upside Down.
We packed the quiz with visual references and BTS facts from Stranger Things, with a tonal shift halfway through where the video itself – and our viewers – enter the the Upside Down as the quiz gets harder.
Key Stats
YouTube – 2.9 million views | 60k likes
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