The Brief
In the build-up to the hugely anticipated release of videogame Cyberpunk 2077 – and with no access to the in-development title – we pitched PlayStation UK a live tabletop series of the original pen-and-paper RPG, as a way to explore the world and deliver Cyberpunk content to our audience.
The Execution
A five-part role-playing series packed with elevated touches (custom character art and an ‘80s-themed trailer) combined with a crucially authentic feel. The series won plaudits from the game’s publisher, Talsorian, and off-the-charts community sentiment, all with zero access.
Key Stats
YouTube – 969k views | 23k likes
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