The Brief
Marketing consultants Brand Counsel approached us with a typically clear brief: to establish a confident house brand with an unapologetic visual style led by typography, and with particular consideration for use on web, socials, and presentation decks.
The Execution
Our response was a bright, lively logo mark combined with a beautifully clean typeface. Connecting the initials of Brand Counsel in an aesthetic lockup reinforced the close client relationships that Brand Counsel value in their business – neither letter seeming like it could exist without the other.
Gemma Phillis, CEO at Brand Counsel®The design team at Reach really understood what we are trying to achieve with our visual identity – projecting knowledge and expertise of branding while signifying what makes us unique, our empathetic approach. It was a tough nut to crack, but their creative enthusiasm is infectious!”
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