Services:
– Calendar Planning
– Channel Management
– Social Outreach
– Content Ideation & Creation
– Video Production
– Design
– Community Management
– Analytics and Reporting
The Story
With a community of fans as passionate and lively as Phasmophobia’s (as many at Reach know only too well), we had a inkling that our fan-first approach to content was going to be a hit.
We first worked together in December 2024, creating TikTok content to support ‘Winter’s Jest’ – an in-game seasonal event. In just three weeks Phasmophobia’s TikTok following had doubled, and we were delighted to be asked to stick around – taking over content creation, scheduling and community management going forward.
We produce three TikToks a week: a mix of evergreen proactive content, campaign updates, and reacting to relevant trends, all the while immersing ourselves in, and adding to, this amazing community we’ve helped to build.
Bilbo Cat
Highlighting a cheeky in-game nod to some of the real life pets of the developers of the game.
1.6M views
Ghost Hunting
Little tips for ghost hunters looking to gain the extra edge
1.2M views
The Result
A celebratory and reactive channel that engages with a hardcore (and broad) fanbase on a level they understand and adore. We drive the social conversation and bring people together online, contributing to the transparency between developers and fans that has made this community so special.
The jewel in our Phasmophobia-shaped crown (it’s actually pickle-shaped) has been shooting and producing a five-year anniversary asset for Kinetic, in which we interviewed CEO Daniel Knight, as well as other members of the development and community team.
0
k
followers added in six months
0
%
average engagement rate (compared to platform average 4%)
0
m
added in first ten months
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