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Hypixel Studio

Rare spotlight on the world’s most anticipated game

The Brief

For their RiotX Arcane event, Riot Games needed a video profiling their newly partnered studio, Hypixel, and giving fans a much-demanded update on its highly anticipated title, Hytale.

The Execution

We took a small crew to Hypixel’s offices in Derry, capturing the ambition and style of their purpose-built studio, while also carefully supporting the team to tell their story for the first time.

Key Statistics

YouTube – 990k views | 44k likes
Facebook – 152k views | 1.9k engagements


Reach supported us with a two-day shoot at our offices in Northern Ireland. Their team was highly engaged, creative and professional and we were very pleased with the quality of the footage they produced. They were also great at putting interview subjects at ease and working with our presenters to deliver the final result we wanted.”

Chris Thursten, Publishing Director, Hypixel Studios
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