Having moved to an exciting new premises, specialist screen-printers I Dress Myself were looking for a brand refresh to reflect their expanding business, with new clients including iconic brands like the V&A, Tate, LUSH, and Pukka.
As the branding of a modern company, versatility was key and we gave much consideration to how the mark would look on a range of platforms – from packaging and merchandise, to social media and video.
And as a passionately eco-friendly business, this rebrand needed to feel fresh and modern while maintaining a hint of the homegrown. Our answer was an ouroboros-like mark that subtly reinforces an ethos of sustainability and care.
The IDM logo completely encapsulates everything on the brief. It is fun and quirky and works well across various media. Bonus that it looks like a stamp of approval and that it shows some of the process of screen printing that started us off. We are regularly complimented on our logo – our clients really get it – and we can’t wait to start using the animated version in a new series of ‘how to’ videos. Thanks Holly, Dave and the rest of the team.”