The Brief
With unprecedented hype building to the launch of PS5, PlayStation tasked us with producing the official global unboxing asset for the new console.
The Execution
Using our 10+ years experience partnered with PlayStation UK on Access, we created a polished but personable world-first look at the PS5 and its packaging, hitting all the marks needed for a high profile branded asset while retaining the human touch that has helped Access connect with over 2m fans.
Key Stats
YouTube – 293k views | 13k likes
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