all project

PS5 Global Unboxing

Officially unveiling a whole new generation
mute sound

The Brief

With unprecedented hype building to the launch of PS5, PlayStation tasked us with producing the official global unboxing asset for the new console.

The Execution

Using our 10+ years experience partnered with PlayStation UK on Access, we created a polished but personable world-first look at the PS5 and its packaging, hitting all the marks needed for a high profile branded asset while retaining the human touch that has helped Access connect with over 2m fans. 

Key Stats

YouTube – 293k views | 13k likes

Related Projects