Services:
– Social ideation
– Clips package
– Post production
– Reversioning
Not only one of the most famous footballers of all time, David Beckham is a British cultural icon and a global brand. With a hotly anticipated documentary series promising unrivaled access to his personal and professional lives, Netflix asked us to deliver a suite of assets to illustrate and explore both of those worlds – elevating the campaign to a fever pitch worthy of Goldenballs.
Incomparable access
‘Beckham’ features a who’s who of football royalty – something Netflix were keen to highlight. Having been given the interview rushes from the documentary, we pieced together candid moments to create an asset revealing the incomparable talent access within ‘Beckham’ – its very own Avengers moment.
Over 100 asset variations delivered
The audience was hungry for this title, and we had to ensure we could provide the content to feed the furore. Our assets were made for every online platform, in many languages and aspect ratios, ensuring Netflix were always meeting their audiences where the conversations were happening.
More than just Netflix
Aside from Netflix owned channels, assets we delivered were approved and posted by several major football teams, and numerous footballing legends, helping ‘Beckham’ to bag Netflix’s biggest audience of 2023 in the UK, and spend weeks in Netflix’s global top ten.
Making meme-ories
As soon as we saw this moment, we knew it had meme-potential so we gave it a push in the right direction. It has now achieved such an enduring level of memedom that even the Beckhams continue to reference it on their own socials.
Key stats
0
+
Assets delivered
For every platform and many languages.
0
+ weeks
Netflix global top 10
Helped to keep ‘Beckham’ relevant around the globe.
0
+
Minutes of rushes
Painstakingly trawled through to find moments of gold.
Related Projects
