The Brief
Our love for fantasy worlds runs deep, so this collaboration was a dream project. Natural Six is a UK-based newcomer to the thriving world of Dungeons & Dragons roleplaying shows, with the talent and profile to break into a highly competitive market.
The world-class team features established screen actors, AAA video game performers, and high-profile industry voices, who asked us to create a comprehensive branding suite to bring their imaginary world to life and set them apart from established players.
The Execution
We created a comprehensive kit of parts that form a foundation for the group’s visual presence on all platforms – in the show itself, across social media, and extending to merchandise.
Central to everything is the Natural Six logo, which sets a stylised version of the group’s initials into a compass-inspired design also featuring a D20 – a striking, original treatment built from the basic tools of adventuring.
From there we developed a full style guide that sets out the look of everything from colour palettes to character illustrations and lower thirds, helping to create a sense of immersion for the group’s sessions.
Hollie Bennett, Natural SixWe cannot thank all of you enough. Every single thing you’ve touched and worked on has been perfect. It’s thanks to all your work we’ve been able to come out of the gate so strong, with such a clear brand identity. We love it.”
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